Your branding or marketing department probably has an identity package which was carefully designed to guide how your organization presents itself online, in print, and elsewhere. This usually covers logo(s), fonts, color palette, stock imagery, and other items. And it does so at a very high level to allow designers room for creativity. (See our Design page for more information on identity packages and brands.)

While having room for creativity is great, translating these high-level guidelines to a detailed web site design can be a time-consuming and expensive prospect. With wikis, this can be even harder due to the constantly changing nature of the content.

Fortunately, Zen allows you to directly use your identity package guidelines as the basis for your Zen brand, without the tedium of considering every display element in every nook and cranny of your wiki.

In your Zen brand, you'll incorporate your logo, fonts, and color palette. Before diving in, here's a little background on each:


You can add a logo to your Zen brand, or upload a logo using Confluence Global or Space admin pages to override the logo provided by your brand.

We recommend adding a logo (suitable for site-wide use) to your brand, and overriding the logo for spaces when needed.

Color Palettes

Zen allows for primary, secondary, and tertiary colors, along with three accent colors. Specify them in your brand, and Zen will use them to render your wiki pages.

Some color palettes don't have different color values for all six. If that's your case, just pick the nearest color, and use that. For example, if there is no tertiary color, try using the secondary color.


If fonts are specified in your identity package, and you have a purchased web font license or subscription to a type service, you can use them in your brand for display on your wiki pages. You can include up to five fonts.

See Custom Fonts for more information on how to include custom webfonts with the Brand Designer.

Stock Art and Imagery

Stock artwork and imagery can be incorporated into your brand, or applied to specific pages using Zen's specialized design macros.

Now you're ready to start building your custom Zen brand. We recommend you start by learning about the Zen Brand Designer.

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